Marketing
An Introduction
This best-selling, brief text introduces marketing through the lens of creating value for customers.
Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, "Marketing: An Introduction" shows readers how customer value-creating it and capturing it-drives every effective marketing strategy.
The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
ISBN/UPC:
9780136102434
Product:
Book, Paperback
Title:
Marketing: An Introduction
Series:
Edition:
10
Contributors
- Author: Gary Armstrong, Philip Kotler
Publisher:
Prentice Hall, 2010
Pages:
541
Languages:
English
Categories
Specification:
10.70 x 8.50 x 1.00 inches, 2.85 pounds
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| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |