Basic Marketing
A Marketing Strategy Planning Approach
This book offers a thorough integration of the latest marketing themes, topics and examples blended with the traditional strengths of communication and a focus on management decision-making in marketing.
ISBN/UPC:
9780073529950
Product:
Book, Hardcover
Title:
Basic Marketing: A Marketing Strategy Planning Approach
Edition:
18
Contributors
Publisher:
Irwin / Mcgraw-hill, 2010
Pages:
746
Languages:
English
Categories
Specification:
11.00 x 8.70 x 1.10 inches, 4.18 pounds
| Acceptable: | Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Good: | Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Very Good: | Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Like New: | Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired. |
| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |