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Academic Branding
A Step-By-Step Guide to Increased Visibility, Authority, and Income

Sheena Howard

Publisher: Benbella Books, 2024

ISBN: 9781637744406

Product: Book, Hardcover

May have wear from normal use.

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Become a thought leader in your postgraduate field--and make money while doing so, with this step-by-step guide from an academic who has been there.

Academic Branding gives academics and scholars the tools and strategies they need to position themselves outside of academia so they can reach the masses and make an impact--without the expense of a publicist. With the practices in this book, readers will build a powerful brand, become a public intellectual, and grow their audience with guidance from Sheena C. Howard, PhD. She's been where you are now, and she's ready to help you grow beyond what you imagine.

With Dr. Howard's unique and thorough approach to success in the age of social media, you'll learn how to:

  • Reframe the way you think about self-promotion

  • Identify your brand archetype and create a brand statement

  • Reach an audience beyond academia

  • Build multiple revenue streams

  • Get your ideas (and content) to spread

  • Create a movement around your expertise

  • Land major media spots and speaking engagements

    In a world where anyone who is savvy online can turn themselves into a subject matter expert, it's important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.

    • Dr. Sheena C. Howard is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, Black Comics: Politics of Race and Representation (2014). The Eisner is considered the 'Oscars of Comics.' Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (Black Comics: Politics of Race and Representation, 2014), Chicago Review Press (Encyclopedia of Black Comics, 2017), BenBella Press (Why Wakanda Matters, 2021), and more. In addition, her work has received numerous book awards, including an American Library Association's Outstanding Reference Sourcebook award and more. Her books have been featured in Good Morning America, The New York Times, The Washington Post, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.
    ISBN/UPC:

    9781637744406

    Product:

    Book, Hardcover

    Title:

    Academic Branding: A Step-By-Step Guide to Increased Visibility, Authority, and Income

    Contributors
    Publisher:

    Benbella Books, 2024

    Pages:

    256

    Languages:

    English

    Categories

    Specification:

    9.21 x 5.83 x 0.94 inches, 0.83 pounds

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    Acceptable:Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
    Good:Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
    Very Good:Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
    Like New:Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired.
    New:Brand new, unused, and in perfect condition. Includes all original packaging and accessories.
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