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The Value of Business Analytics: Identifying the Path to Profitability

Publisher: Wiley, 2011

ISBN: 9781118012390

Product: Book, Hardcover

May have wear from normal use.

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TURN YOUR CHALLENGES INTO SUCCESSES - LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED

This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.

Drawing from numerous practical examples, The Value of Business Analytics provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.

Built on field-tested experience, The Value of Business Analytics explains the importance of and how to:

  • Define the Value: Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.
  • Communicate the Value: Persuade the right people by understanding what motivates them.
  • Deliver the Value: Link tactical outcomes to long-term strategic differentiation.
  • Measure the Value: Validate wins and deliver continuous improvement to help drive ongoing transformation.

Translating massive amounts of data into real insight is beyond magic--it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.

Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.

Learn how to increase the odds of successful value creation with The Value of Business Analytics.

ISBN/UPC:

9781118012390

Product:

Book, Hardcover

Title:

The Value of Business Analytics: Identifying the Path to Profitability

Contributors
Publisher:

Wiley, 2011

Pages:

322

Languages:

English

Specification:

9.2 x 6.4 x 1.1 inches, 2 pounds

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Acceptable:Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Good:Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Very Good:Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Like New:Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired.