The Trader Joe's Adventure
Turning a Unique Approach to Business Into a Retail and Cultural Phenomeon
Trader Joe's has turned the ultracompetitive world of U.S. grocery retailing on its ear. And it has had fun doing it. Since 1958, this independent-thinking company has grown from a small chain of convenience stores in the U.S. to a 2 billion USD niche player by offering high-end products at fair prices, ringing up sales with private labels, nurturing a loyal workforce, and creating an atmosphere that makes shopping fun. This is the first in-depth look into this chain. Drawing from interviews with industry executives, analysts, customers, and more, Lewis analyses the methods, mindset, and formula for this unconventional and daring success.
9781419500138
Book, Hardcover
The Trader Joe's Adventure: Turning a Unique Approach to Business Into a Retail and Cultural Phenomeon
- Author: Len Lewis
215
English
9.5 x 6.4 x 0.7 inches, 1 pounds
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