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Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Publisher: Wiley, 2010

ISBN: 9780470598795

Product: Book, Hardcover

May have wear from normal use.

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Don't just get your message out. ROAR it out

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR

ISBN/UPC:

9780470598795

Product:

Book, Hardcover

Title:

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Contributors
Publisher:

Wiley, 2010

Pages:

211

Languages:

English

Specification:

7.2 x 6.3 x 0.9 inches, 1 pounds

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Acceptable:Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Good:Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Very Good:Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Like New:Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired.