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Needfinding
Design Research and Planning (4th Edition)

ISBN: 9781974015580

Product: Book, Paperback

May have wear from normal use.

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For over fifty years, Needfinding has been one of the core classes in the design program at Stanford University. Its premise is that by studying the world around us, we can get a better understanding of what people need, and use those insights to create meaningful new products and services. Needfinding draws upon theory and methods from anthropology, psychology, engineering and design planning to better equip aspiring design researchers. Much of the class involves hands on learning and project work. This book acts as the primary reference for methods taught in the class. It's now available to students and non-students alike.

Dev Patnaik is an adjunct professor at Stanford University, where he teaches a course called Needfinding. In the class, students draw upon methods from social science, design and business strategy to discover insights about ordinary people and create new products and services. He is the CEO of Jump Associates, a strategy and innovation firm. Jump helps companies create new businesses and reinvent existing ones. Jump works with some of the world's most admired companies, including GE, Samsung, Target and Virgin.
ISBN/UPC:

9781974015580

Product:

Book, Paperback

Title:

Needfinding: Design Research and Planning (4th Edition)

Contributors
Pages:

112

Languages:

English

Categories

Specification:

11.02 x 8.50 x 0.23 inches, 0.61 pounds

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Acceptable: Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Good: Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Very Good: Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Like New: Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired.
New: Brand new, unused, and in perfect condition. Includes all original packaging and accessories.