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My Life in Advertising and Scientific Advertising

Publisher: McGraw-Hill Education, 1966

ISBN: 9780844231013

Product: Book, Paperback

May have wear from normal use.

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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
ISBN/UPC:

9780844231013

Product:

Book, Paperback

Title:

My Life in Advertising and Scientific Advertising

Contributors
Publisher:

Mcgraw-hill Education, 1966

Pages:

336

Languages:

English

Specification:

9.0 x 5.9 x 1.0 inches, 2 pounds

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Acceptable:Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Good:Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Very Good:Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired.
Like New:Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired.