Intangience
How Human Connection Creates Value Between People, Brands, and Ideologies
In Intangience, award-winning strategist Ernie Ross reveals the hidden language that drives human connection, decision-making, and perceived value. Drawing from decades of experience creating transformative campaigns for global brands and political movements, Ross introduces a revolutionary methodology that explains why emotional connections matter more than features or facts.
Through compelling stories--from converting gang leaders through basketball to rescuing a national brewery from foreign competition--Ross demonstrates how understanding intangible values creates resonant messaging and authentic engagement. The book introduces three powerful frameworks: Pillars of Purpose (introspective questions that reveal core values), Currency of Conversation (principles for creating shareable messages), and the Science of Human Connection (techniques for amplifying impact).
Whether you're building a brand, leading an organization, or seeking greater meaning in your personal life, Intangience provides practical insights for creating connections that transcend rational thinking and inspire lasting loyalty, conviction, and impact.
ERNIE ROSS is the founder of Ross ReThink, an award-winning branding and innovation agency whose campaigns have earned over 500 ADDY Awards. Creator of the Intangience methodology--certified by the United Nations-established University for Peace--Ross has led historic political campaigns across the Caribbean that elevated the first female prime ministers and presidents in multiple nations. Through his philanthropic organization ReThink, he develops global initiatives focused on kindness and happiness. Ross resides in both Costa Rica and Trinidad and Tobago, where he continues his mission of helping others "do well and do good."
9798887506319
Book, Hardcover
Intangience: How Human Connection Creates Value Between People, Brands, and Ideologies
- Author: Ernie Ross
Forbes Books, 2025
176
English
8.90 x 5.80 x 0.30 inches, 0.85 pounds
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