Get to the Point!
Sharpen Your Message and Make Your Words Matter
Champion Your Best Ideas
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.
Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
ISBN/UPC:
9781523094110
Product:
Book, Paperback
Title:
Get to the Point!: Sharpen Your Message and Make Your Words Matter
Contributors
- Author: Joel Schwartzberg
Publisher:
Pages:
128
Languages:
English
Categories
Specification:
8.3 x 5.5 x 0.5 inches, 1 pounds
| Acceptable: | Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Good: | Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Very Good: | Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Like New: | Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired. |
| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |