Detroit's Other Giant
The GM Empire
For more than a century, General Motors has been woven into the fabric of American life-shaping roads, skylines, economies, and the very way the world moves. From the daring vision of William C. Durant to the rise of iconic brands like Chevrolet, Cadillac, and Pontiac, GM's history is a chronicle of relentless ambition, innovation, and reinvention. This sweeping narrative traces GM's path through industry-shaping breakthroughs, fierce competition, design revolutions, financial crises, and its bold leap into a new era of electrification and automation.
Detroit's Other Giant: The GM Empire brings to life the drama behind the boardroom doors and on the factory floor. It chronicles how the company navigated the Great Depression, two World Wars, muscle car mania, oil shocks, and the challenges of globalization. With unflinching detail and compelling storytelling, the book explores GM's pivotal moments-its triumphs, setbacks, and lasting impact on global culture.
From Motorama dreams and NASCAR glory to the race for electric dominance, this book reveals the lessons of resilience, adaptation, and vision that have defined General Motors and continue to drive its future.
9781923545557
Book, Paperback
Detroit's Other Giant: The GM Empire
- Author: Jack Mercer
Independently Published, 2025
242
English
9.00 x 6.00 x 0.51 inches, 0.72 pounds
| Acceptable: | Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Good: | Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
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| Like New: | Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired. |
| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |