Citizen Coke: The Making of Coca-Cola Capitalism
By examining "the real thing" ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
ISBN/UPC:
9780393353341
Product:
Book, Paperback
Title:
Citizen Coke: The Making of Coca-Cola Capitalism
Contributors
- Author: Bartow J. Elmore
Publisher:
W. W. Norton & Company, 2016
Pages:
432
Languages:
English
Categories
Specification:
8.0 x 5.4 x 1.0 inches, 1 pounds
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| Good: | Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Very Good: | Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Like New: | Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired. |
| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |