Archetypes in Branding
A Toolkit for Creatives and Strategists
Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to:
- Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers.
- Forge relationships with the myriad stakeholders that affect your business.
- Empower your team to access their creativity and innovate with integrity.
ISBN/UPC:
9781440308185
Product:
Book, Spiral-bound
Title:
Archetypes in Branding: A Toolkit for Creatives and Strategists
Contributors
- Author: Margaret Hartwell, Joshua C. Chen
Publisher:
How Books, 2012
Pages:
128
Languages:
English
Categories
- Books > Design > Graphic Arts
Specification:
10.6 x 11.1 x 1.5 inches, 3 pounds
| Acceptable: | Fairly worn but fully readable and intact. Pages may include notes, highlighting, or minor water damage. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Good: | Shows signs of wear. Pages may include limited notes or highlighting. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Very Good: | Item has seen limited use and has minimal signs of wear. Pages are clean without markings. Dust jacket, CDs, product codes, or other inclusions may be missing or expired. |
| Like New: | Shows little to no signs of wear. Spine has no signs of creasing. Pages are clean without markings. CDs, product codes, or other inclusions may be missing or expired. |
| New: | Brand new, unused, and in perfect condition. Includes all original packaging and accessories. |